By David A. Carrino, Roundtable Historian
The Cleveland Civil War Roundtable
Copyright © 2018-2019, All Rights Reserved
Editor’s note: This article was the history brief for the January 2019 meeting of the Cleveland Civil War Roundtable.
On September 4, 1957, Ford Motor Company introduced a car that it predicted would revolutionize American automobiles. That car was the Edsel, and rather than revolutionize American automobiles, the Edsel was, without exaggeration, a spectacular failure, so much so that the name Edsel is now synonymous with commercial failure. As part of the marketing campaign for the Edsel, Ford Motor Company coined a slogan to describe its new car, specifically, the car of the future. That dynamic slogan was intended to instill in people a high regard for the Edsel and to motivate them to purchase one. But the future for the so-called car of the future lasted only two years, because production ceased in 1959, and that slogan became a source of ridicule.
In the Civil War, there was a slogan that someone introduced which also sounded dynamic and was intended to instill in soldiers a high regard for the person who introduced the slogan and to motivate the soldiers to buy into that person’s leadership. The Civil War leader in question is John Pope, who truly was an Edsel of an army commander. When Pope was given command of a Union army in the East, he introduced something of a slogan about himself when he wrote that his headquarters would be in the saddle. Pope’s intent with this slogan was to indicate to his men that he would not dawdle when it came to campaigns against the enemy. Instead, he would be aggressive and continuously on the move. But after Pope’s dismal failure at the Second Battle of Bull Run, many people twisted Pope’s slogan and said that if Pope’s headquarters really were in the saddle, then his headquarters were where his hindquarters should be.
Continue reading “Two Wars at a Time: The War within the Civil War”